It can be incredibly hard to get people to notice your website these days. Not only can it be difficult to get them to find it in the first place, since most people avoid sponsored search results, most people will pick the next site down on a results page if your site does not work well on the device you are using. Responsive website design will help to ensure that your website works in tip top shape on whatever devices it shows up on. One of the ways that you can make sure that your website does not just end up being a raindrop in the ocean of the internet is to invest in online marketing so that you can up the overall quality and content visibility of your website while you also increase your Google rankings.
Investing in the services of an SEO reporting marketing company can help you to make sure that your website shows up higher in a Google results page. Investing in an SEO reporting company that also specializes in business website design and responsive website design will help more people to find your website, and will help to ensure that your site works well on whatever device they decide to access it with. It does not matter if you are unimpressed with the fact that the first Google doodle was a stick figure of Burning Man or that the Google headquarters lawns are mowed by goats, putting in the extra work to get your website up higher on a Google results page.
Between 70 and 80 percent of search users do not click on sponsored results. They instead click on results that have shown up on a results page. In fact, organic click through has been shown to generates 25 percent higher conversion rates than equivalent Pay Per Click click through revenue. Making sure to take advantage of your consumer’s search habits and use of social media is paramount. Making sure that your website works well on whatever mobile device they might eb using to access your site is also incredibly important. One of the the best ways to do this is by investing in responsive website design.
Recent market research has shown that inbound leads like search engine optimization actually cost about 61 percent lower than outbound leads, such as cold calling. One of the main reasons behind this savings is the simple fact that a significantly smaller amount of your employees time is spent on inbound leads. Cold calling takes quite a lot of time and has been shown to only be about 1.2 percent effective in creating a sale. In fact, close to 60 percent of business to business marketers have said that SEO has done wonders for their lead generation goals.
It does not matter if you are planning on undertaking the duties of search engine optimization and website redesign on your own on your own or you plan to hire an SEO reporting company that specializes in custom website design, making the effort to improve and evolve with the times will pretty much always pat off in the long run.