Companies that blog have a whopping 434 percent more indexed pages on the internet, resulting in a lot more leads. If you have ever blogged, you realize the importance of search engine rankings. Making money off blogging actually hinges on your ability to take advantage of search engine rankings. The higher you are on search engine results pages, the more likely people are going to see your site.
Inbound leads, like search engine optimization, cost 61 percent less than outbound leads like cold calling. Seo is important to search rankings because it provides organic content to improve rankings, in contrast to saturating the market with nonsense, which is what some businesses do. The “pagerank” algorithm process is named for the co founder of Google, Larry Page, and is able to spot spam and nonsense content, which can greatly hurt search rankings.
As of 2012, over 70 million users shop using a mobile device on their smartphone or tablet computer, and 65 percent of mobile internet users rely on their smartphones or tablets to find local businesses in order to make a purchase. In most cases, the mobile browsers on those tablets will open to search engines, and in those cases search engine rankings are crucial, because there are so many potential leads with so many people using their smartphones and tablets in lieu of computers.