Archives: August 30, 2013

Is Your Company Falling Behind? Kick SEO Up a Notch, and Get Back Ahead

Search engine optimization

Marketing can make or break your company. Ignoring any aspect of it can have devastating effects, and ignoring search engine optimization, or SEO, may be most damaging of all. Why? As many as 93% of internet use starts on a search engine, and companies and businesses need to be as visible as possible. How are more companies following their customers onto search engines, and using SEO to their greatest advantage?

Keeping It Organic

It is the latest trend, and it has nothing to do with food. Studies show that as many as 70 to 80% of internet goers ignore paid links, and organic links lead to 25% higher conversions than pay per click, or PPC, ads. In fact, on

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Not All SEO Reseller Plans are Made Equal! Three Tips for Finding a Great Program

Like many people, you might be looking for an extra source of income right now. The internet opens the door for more opportunities, such as becoming a local SEO reseller. SEO stands for Search Engine Optimization, and SEO companies need people who can connect to and understand local businesses. What you need to know, though, is that not all local SEO reseller plans and the companies that sponsor them are made equal. Here are three things you should know in order to find the best possible plan.

1. A Great Plan is Like a Partnership

When you become an SEO reseller, you want to feel like you are a partner to your SEO company, not a customer. Most SEO companies will charge you a standard fee for local SEO reseller programs, with price differentiating based on the quality of the writing and link attachments. A bad SEO company will simply allow you to resell their product and leave you to figure out the rest. A good SEO company, on the other hand, will provide you with the

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There are Many Components to SEO Marketing

Online marketing

Contrary to popular belief, there is a lot of creativity that goes into SEO marketing. It is a good probability that some of this creativity came from Google itself. When the company was just a young research project, its founders built a storage compartment out of LEGOs for the 10 four gigabyte hard drives used to test the PageRank algorithm. You can actually think of SEO marketing as being built with a series of building blocks.

We pretty much know that Google is the top dog in the search engine market; however, did you know that it commands between 65 to 70 percent of that market share? Pretty good numbers, right? Now you can probably guess that those numbers have a direct correlation to why SEO marketing is so impo

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The Way Smart Marketers Work

Search engines

The internet is one of the best ways to reach potential customers, but your competitors are using the internet also. They know that consumers pay attention to Google rankings and they know that one of the most important parts of internet marketing is making sure that they have high search engine rankings.

In fact, around 75 percent of search engine users never even scroll beyond the first page. Google receives around 70 percent of the searches that are on the web. This makes their algorithms particularly influential. There are around 2 billion people who are using the internet from day to day.

This means that the market for consumers who use the internet is huge. And there are a lot of ways to reach them efficie

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Three Reasons to Utilize Local SEO

In order to take advantage of the growing online shopping trend and the explosion of eCommerce, businesses will have to develop a strong and highly visible web presence. Earning high rankings on search engine results pages is often an integral part of doing so. While some companies will have the capability and desire to focus on national campaigns that target consumers all over the country, others will want to use a local SEO reseller program to attract customers from a specific region. Though white label local SEO might be on a smaller scale, there are lots of advantages to utilizing it.

1. Lower Cost

Small business owners are not likely to have a major marketing budget set aside for web content and strategies. Because of that, they might want to focus on a specific niche market or regional demographic. This will allow them to spend less on the total amount of advertisements and marketing techniques that they use and get more bang for their buck. That could prove to make the differe

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