Search engine optimization

Marketing can make or break your company. Ignoring any aspect of it can have devastating effects, and ignoring search engine optimization, or SEO, may be most damaging of all. Why? As many as 93% of internet use starts on a search engine, and companies and businesses need to be as visible as possible. How are more companies following their customers onto search engines, and using SEO to their greatest advantage?

Keeping It Organic

It is the latest trend, and it has nothing to do with food. Studies show that as many as 70 to 80% of internet goers ignore paid links, and organic links lead to 25% higher conversions than pay per click, or PPC, ads. In fact, on a business to business level, as many as 57% marketers describe SEO as the top, and most influential factor, in lead generation.

Keeping It Quality

Algorithms are putting a wrench in old SEO tactics and tools, and that is okay. Things like PageRank (an algorithm named for Google head Larry Page) are demanding that companies provide new and useful content to rank. That means companies need to stop taking shortcuts, and try a little harder. Keeping the company blog up to date is more important than ever, especially considering that corporate blogs generate more leads, with a startling 434% more pages.

Search engine rankings are more important than ever, and it is no coincidence that they are also harder to get. Companies need to tackle SEO with diligence, and keep search engine results organic and high quality.