More than 100 billion searches are conducted each month online world wide and about 75 percent of search engine users never click through to the second screen of search results. That means that Google rankings mean the difference between your link being seen or not. By putting some focus on search engine optimization, or SEO, your search engine rankings for your company will gradually become more and more visible by ranking higher in the Google search results.
More than 58 percent of consumers begin researching for a product online before they buy it. Only 24 percent of users research products directly on company websites, and 18 percent use a social media platform. So a successful business will do everything in their power to make certain their company shows up in Google search results as well as on social networks. Internet marketing is the biggest thing to happen to advertising since the billboard. And it is the wave of the future.
Almost 90 percent of internet users in the United States over the age of 14 browsed or researched products online in the year 2012. About 40 percent of them followed up on social media, asking for information before purchasing. And more than half of mobile internet users, 65 percent, use their smartphone or tablet to research and locate local businesses to make purchases. What does that all mean? That means you do not just need to worry about your website showing up on the first page of Google results. It also means your website needs to be optimized to show up properly on mobile devices such as cell phones and tablets. Because if they click your link in the Google results and they have trouble reading your page, then the consumers will move right on to the next page. And that other company will get your business.