Are you a marketing agency? Are you either helping a client gain visibility within its market, or a medium sized business enter a new market? Do you have a local SEO strategy? This is a hallmark for determining whether a client can gain a web presence in a given city, region or state. Unfortunately, many agencies do not know how to do this properly.

Local SEO can be notoriously difficult to implement. SEO by itself requires staff and resources that most agencies cannot afford. Local SEO is even more difficult, as no one knows how Google draws up their geographic definitions. To help out with this form of SEO, marketing agencies turn to a local SEO reseller program.

Local SEO reseller plans begin when the agency wishes to outsource its needs. The agency and the client have collaborated on an SEO proposal, and are working on implementation. To save on tracking, it uses a third party that other agencies pay to provide data and SEO analysis. This program, known as a local SEO reseller program, has pooled from other agencies to invest in the necessary resources, and then track SEO data based on specifications provided by the agency. A program also knows how search engines calculate SEO, and can advise agencies how to manipulate their SEO strategy.

Once the reseller program has crunched the data, they will give it to the agency to resell to its clients. Naturally, many agencies are concerned about confidentiality. Fortunately, in a practice known as white label local SEO, the reselller program will brand all data as that of the agency. This protects the client from any exposure to the SEO reseller.

Local SEO can be difficult to track, but the results are worth it. Rather than an agency hiring staff and investing in technology that may be too expensive, a local SEO reseller program can do it for less. This lets agency focus on providing customer service, and ultimately building value for its clients.