When Google was first started, its founders were forced to use LEGO bricks to create a storage compartment for the ten 4GB hard drives they were using to test the PageRank algorithm that is at the heart of their search engine. Today, Google is worth billions of dollars and, fortunately, does not have to use LEGOs to hold their hard drives. While Google has many projects, the one which they are most famous for remains their internet search engine, also called Google.

While most businesses owners are aware of Google, few realize that they can use it to help their business. This is because search engines, like Google, are the number one way that people discover new products and services on the internet. Unfortunately, most people will only click on the links on the first page. This means that if your company’s website is not high enough in Google rankings, then you are likely missing out on visitors. Fortunately, there is something that you can do about this.

Search engine optimization, or SEO for short, refers to a set of techniques that are used to boost a website’s ranking in a search engine. While the specifics of SEO are too numerous and detailed to cover in this article, rest assured that SEO is one of the best ways to marketing your business on the internet. SEO is even better than traditional methods of online marketing, like pay per click. This is because 70% to 80% of internet search engine users will pay no attention to sponsored results, instead choosing to click organic results. As a result, SEO generated organic links generate 25% higher conversion rates. Also consider that SEO generated leads cost 61% less than outbound leads. To find out more about how your business can take advantage of search engines, search online.