Over 100 billion searches are conducted every month, so ensuring that your website has high search engine rankings is an important factor in its commercial success. Almost 90% of internet users over the age of 14 will look for products on the internet and about 40% of them will also use social media sites to find more information on the products they are considering before a purchase. If you are new to internet marketing or are struggling with the discipline, using a professional internet marketing firm to help you to become more successful online may be worth considering.
The internet is a powerful marketing tool, but internet marketing does not work quite the same way as traditional marketing. Since most people look for products with search engines, taking advantage of how they work is an important aspect of internet marketing. Most search engines find webpages with keywords entered by users and rank the pages that they find based on the number of times that those keywords appear in the text of those pages. Search engine optimization, or SEO for short, finds the keywords that are most associated with your business or products and rewrites the text content of your webpage to incorporate them more. This boosts your search engine results rank, making your page more visible, and thereby generating more traffic for you. Additionally, SEO costs about 60% less than outbound leads, like cold calling.
Having a blog can also help. It gives your page more opportunities to have keywords in it by giving you, on average, over 400% more indexed (searchable) pages than a webpage without one. Over 60% of mobile device users make purchases with their device. Having the internet accessible everywhere only increases the importance of proper internet marketing. It will only become more worth taking the time and effort to make your webpage more visible as time goes on.